The Marketing Desk

Notes From The Marketing Desk

Real campaign breakdowns, keyword strategy and data-driven growth notes โ€” written from Amazon Ads, Google Ads and D2C accounts I actually manage.

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D2C Growth

Amazon & Flipkart Seller Fees 2026: The Real Payout Cost

See the full Amazon and Flipkart fee breakdown โ€” commission, ads, and new cancellation penalties โ€” plus strategies to protect seller margin in 2026.

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Performance ads

Meta, Google & ChatGPT Ads Are All Doing This โ€” Are You Ready?

Manual placement, bidding, and targeting controls are disappearing across every major ad platform. See what's changing and how to protect your budget.

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AI World

ChatGPT Ads Europe: Why It's Not Just Another Ad Platform

ChatGPT Ads is live in 31 European markets. Here's why it targets problems, not keywords โ€” and what performance marketers should do first.

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Amazon Ads

The Amazon Keyword Ladder: A Practical Framework for European Marketplace Growth

The match-type structure I use on every new Amazon account, explained simply.

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Data & Analytics

Multi-Market EU Dashboard: How I Turned 9 Countries Sales Into a Growth System

Lessons from unifying Amazon, Google Ads and Retif B2B reporting across 9 markets.

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Google Ads

Google Ads Smart Bidding: When to Trust the Algorithm

Where automated bidding earns its keep โ€” and where it quietly burns budget.